Building a brand identity to create a high-value company
th?id=ON Building a brand identity to create a high-value companyThese days, corporate value is based not only on what you sell, but who you are: in a 2016 global study by Edelman, the global public relations firm, 48% of consumers said they won’t buy from a company they distrust but 37% said they will pay more for a …
News story posted on 2017-08-01T04:14:00